Still an Effective Promotional Marketing Product

young students studying together in a classroomEverywhere we go, we see pens with a logo on it, and even I have been guilty of thinking, oh, just another pen, why don’t they get something more exciting? The truth is that pens are still an extremely effective marketing product. People take pens keep it in their purse, car, or it ends up in their office or home where a family member or co-worker ends up walking off with it, they use it a while and it goes on to the next person. For some reason people don’t respect pens as “someone’s property” so they don’t think twice about walking off with a pen, in fact, most don’t even realize they are doing it. As silly as this is, it makes for great marketing, because people are distributing your logo all over the place, you couldn’t get that much exposure yourself with any other product if you tried!

At our company each sales person has their favorite items to show clients, one refuses to show pens because she believes they are boring and we have so many more cool products to present. Another we call the pen queen because she sells thousands upon thousands of pens every year. Knowing some of the statistics about how people use pens may change your mind about presenting pens to your clients. After all, just about everyone uses pens every day and most clients can fit some pen into their budget somewhere, even if they have to use an office supply budget.

PPAI (Promotional Products Association International) did a survey on the use of pens and found that 73% of people always carry a writing instrument with them. 83% use ballpoint pens on a daily basis and will keep and use it if given to them as a complimentary gift. What more can you ask for from a promotional product? If you can get 83% retention of your item, you know that most people aren’t just going to stash your item or give it away. Pens are both a functional product that everyone uses as well as an effective promotional product, so making sure to present some pens to every client is essential!

Some interesting facts to think about when presenting pens or other writing instruments: Of the people surveyed about the types of writing instruments they use on a daily basis 83% use ballpoint pens as mentioned above, but 36% also use pencils, 31% use highlighters, 30% use gel pens and 25% use markers with 20% using mechanical pencils and 20% using roller balls. So, if someone does want something a little different, there are other options in the writing instrument category. Of course as everyone in the industry knows, there are probably millions of options that we can present to our clients.

Marketing Similarities Between Products and Services

43Whether you are a retailer of a product or service, the fact is that you will need to effectively market that commodity. Marketing strategies will vary, unless of course you have an online business, and then you will realise that there are actually many marketing similarities between products and services within any industry.

If you have an online business, the focal point will be a little less about the actual commodity and more about getting your website to be easily accessible. You must however understand that by accessible, I am not referring to persons being able to access the website, but rather being able to locate it.

For many persons who are not familiar with internet marketing, it may sound strange to hear someone say that your website is not easily found on the net, but to understand what is meant, you will first need to know how the online business work. The first thing that you need to realise, is that your website is not immediately search friendly once it has been launched, it has to be submitted first.

Your website will need to be submitted to all the major search engines because that is how majority of your target market will be able to find you. Your target market refers to the persons who are more likely to be interested in the type of service or product that you offer. These people will often type a keyword or key-phrase in a search engine (which will more than likely be Google) and that keyword or key-phrase will point them to your website if it has been effectively optimized.

Often times, customers will not know your website address offhand, so they tend to search directly for what they are looking for instead of searching for the company. If you sell shoes, they should be able to find you when they type shoes in the search bar, even if your website address does not have the word shoes in it. This is what effective online marketing will do for you.

Your first step will be to submit your website to the search engines so that they can add your website to their database. Now, that is the easiest part of the entire marketing process; you will now have to get your website optimized so that it appears among the very first set of links that the search engine returns on its result page.

The above may make you think twice about starting your own online business, but do not be alarmed, everything is achievable with the right source of information and support.

Choose The Right Digital Marketing Company For Your Product!

42Making a strong digital presence is recommended by the marketing experts as traditional marketing strategies will cease to exist in near future. In fact, the businesses promoting their products on online media are making more profit than those involved in the traditional marketing strategies. This is the reason as to why the companies are trying to build a strong digital existence in the market now.

The need of digital marketing

Social media no doubt has taken the world by storm. Today, it has turned out to be the most accepted medium for communicating as well as interacting. You can start a campaign, spark off a debate or simply write down your opinion to know the kind of reaction you get from all around the world. Such is the power of social media. The question here arises as to why not use this potential of social media for marketing purposes? Channelizing this chance in the right manner, your product can go places and speak out to the target audience via social media.

As an outcome of social media, social media advertising services have grown itself as a fundamentally useful medium on the online platform. With time, as the need to build brand awareness has increased, it has turn out to be equally tricky to shy away from social media advertising and that to when this form of advertising fits into every budget and offers a positive outcome in return. In fact without a product page social networking giants like Facebook, LinkedIn, Twitter, etc. your brand or product name will simply be pushed on the back of the line by your competitors since your potentially targeted customers will get nothing if they happen to search for your product and services on these social networking sites.

All this can easily be look after by digital marketing companies that have commendable knowledge and experience in the industry and are well aware how to cater to the demands of their patrons in the most efficient way. These advertising companies have the ability to personalize their services depending on the product proposition of each client. They also have a group of specialists who are assigned to play their best shot when it comes to result-driven performance. In addition working in the social media division, they are also present in email marketing, web designing, android and iOS applications and a host of many other services.

You can avail any of the services you require from a reputed SEO Company and you can be assured that they will provide a result driven solution for your company. All you need to do is hire a company that offers vivid solutions and helps your brand grow.

Effective Product Branding in Internet Marketing

Public relations blue puzzle pieces assembled

Branding is an important element of Internet marketing, and it is essential that the appropriate messaging is performed in the promotion of your products or services. Regardless of whether you are offering “soft” merchandise such as music, course, eBook, or tangible products such as jewellery, electronic devices and other shippable merchandise, the first thing that you must do is to have a name for such products. In marketing one’s product or service, the main challenge for the marketer is to ensure a distinct image of the product or service that can be remembered by your target clients. The task involves not only the product name but also a slogan or phrase that can be retained in the memory of your target customers.

Internet marketing campaigns, which include product branding, is one big business. It logically attracts lots of players and the level of competition is high. It is because of this prevailing condition that Internet marketers need to maintain a high level of vigilance. In order for your business to survive, you have to maintain your focus and drive to attain your goal of getting within radar range of your market at all times. Due diligence is an essential part of your task. You must also determine which niche you are going to work on, and every step of the way, you have to make sure that you are projecting a consistent, relevant, clear and attention-grabbing product branding.

While product research and development are usually the more difficult aspects for the Internet marketer, your efforts will be rendered worthless if you don’t create appropriate branding for your product or service. You want to create appropriate branding for your product or service in order to ensure that your prospective buyers notice, understand and remember your product or service.

There are several ways by which you perform branding. The most basic form of branding is known as individual branding. This is the kind of branding that is specific to a particular product and establishes distinction from other products. The downside of this branding approach is that you can’t piggyback on the popularity or success of other products. Another branding approach is known as co-branding. This is the exact opposite of individual branding. It merges the messaging for two products in order to benefit from the synergistic effect of the combined imaging. A third form of branding is family branding. This provides for development of the identity and message which is applied to a “family” or group of products.

New Product Marketing Strategy

21Marketers have numerous tried and tested methods for developing successful new product marketing strategy, many of which include some kind of social media element. This means that a new product marketing strategy is now largely reliant on the Internet. Success always starts with a strategy, and for your new product, this is a necessity.

Internet marketing has become so vast that marketers need different strategies for marketing products through different online platform. A Pinterest strategy will not look like a Facebook strategy; therefore, it is important to determine what kinds of Internet marketing are most appropriate for your product. However, there are some general practices that should always be applied.

Finding Your Demographic

When developing your new product marketing strategy, start by compiling a list of the kinds of people who will be most interested in your product. Be as specific as possible. It might be helpful to take your description of your target market and identify real people on social networks who represent your target customer.

Generate a Buzz

Offering freebies is also a great way to generate a buzz about your product online. Ask people to share or Retweet a photo of your product for a chance to win one for free. Freebies and promotional offers can also help to brighten up your everyday press release to bloggers. Find a blog that has a niche that relates to your product and offer them free samples in exchange for writing a review of your product.
If there are celebrities or industry influencers that fit your target market, offer them freebies. If they like your product, chances are they’ll send a “Thank You” tweet or post that will drive loads of online traffic to your product’s social media accounts or website.

Use SEO

New product marketing strategy should also include Search Engine Optimization (SEO). Analyze your target audience and create a list of keywords they might use to search for similar products. If possible include SEO in your product description or any press releases you submit online. Implement SEO through developing a blog as a part of your product’s website. Your blog’s content determines the success of your SEO strategy. Chances are competitors are using the same words, so providing useful content for your target market is important.

Use blogging and other forms of social media to become an expert in your product’s industry. Use websites like MeetUp and Eventbrite to create powerful events surrounding your product and press releases to tell people about the events. Examples include gallery showings, tastings and fashion shows. Also, join or create LinkedIn groups where you can share information about your product on discussion boards. Sharing and linking back to your website through these social media outlets will also help to build your SEO profile.

Creating a new product marketing strategy is necessary for launching a new product in any market, online or in brick and mortar stores. While not every plan is successful, it is almost impossible to be successful without first developing a plan. A new product marketing strategy is key.